Grand Slam Track – Peter Christofferson

GRAND SLAM TRACK

We served as the full creative partner behind the launch of Grand Slam Track, a new professional track and field league founded by seven-time Olympic gold medalist Michael Johnson and built around prize money and global talent. We led the project end-to-end, from naming and brand identity through typography and visual systems, with a singular goal: to reframe track as a modern, culturally resonant professional sport. The name Grand Slam Track signals prestige and stakes, while the identity system — bold, speed-driven, and precise — positions the league alongside the world’s leading global franchises.

CLIENT: Michael Johnson (GST)
ROLE: Creative Direction & Design
STUDIO: Doubleday & Cartwright
STRATEGY: Chris Isenberg

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Brooklyn, NY
peter.christofferson@gmail.com
@petechristofferson