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Gore-Tex Denim
& Lhotse
Denim_Vertical@2×2
Denim_Vertical@2x-1

THE NORTH FACE
Gore-tex Denim & Lhotse

We crafted the launch campaign for The North Face’s Denim × GORE-TEX capsule, highlighting the blend of streetwear style and outdoor functionality. We developed art direction and visuals that emphasize relaxed, city-ready silhouettes made from advanced GORE-TEX denim fabrics. Across each initiative—social, retail, and runway—we wove a consistent cultural narrative that merges rugged utility with contemporary fashion cues. The result is a unified brand story that redefines TNF’s urban presence across channels, where technical performance and fashion-forward design meet seamlessly.

CLIENT: The North Face
ROLE: Creative Director
STUDIO: Doubleday & Cartwright
TNF_Denim@2x-crop
TNF_Denim_Laptop@2x
20230614-NorthFace-0282-3-crop
20230614-NorthFace-0378-3
20230614-NorthFace-2916-3
20230614-NorthFace-2664-3
20230614-NorthFace-2759-3b
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Brooklyn, NY
peter.christofferson@gmail.com
@petechristofferson

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