CHARLOTTE FC

We worked directly with The Carolina Panthers owenership to define the identity of what would become the Charlotte Football Club. From naming through crest design, we used a fan-first approach, speaking to Charlotte residents and transplants about what they loved about the city, and what they were looking for from a local sports team. The result was a straightforward team name that won out as a fan favorite, set against bold black and blue crest inspired by Charlotte’s origin as the location of the first-ever US Mint, and its continuing status as a global financial hub.

CLIENT: Carolina Panthers
ROLE: Creative Direction
STUDIO: Doubleday & Cartwright
STRATEGY: Kate Perkins

"The secondary mark with the interlocking CLTFC letters has been an even bigger hit, with some wishing it was the primary mark of the club. I’m a fan of it myself and hope to see it implemented in some really creative ways."

— Mint City Collective Supporters Group

Brooklyn, NY
peter.christofferson@gmail.com
@petechristofferson

© 2025 Peter Christofferson