

UNRIVALED LEAGUE
Historically, WNBA players had to travel overseas to make the most of their off-season. The goal of Unrivaled League was to change this approach while also providing a high-energy stage for the league’s best players. We were brought on to develop both the league’s identity and framework, as well as the naming and branding for the teams themselves.
CLIENT: Unrivaled League
ROLE: Creative Direction & Design
STUDIO: Doubleday & Cartwright


















Brooklyn, NY
peter.christofferson@gmail.com
@petechristofferson
© 2025 Peter Christofferson