Gatorade
Bolt24

GATORADE BOLT24

How do you find a space between on-court—or on-track—performance needs and off-the-court recovery? That was the brief for Bolt24. Through a series of films and photography, we positioned athletes slightly outside their sports while incorporating elements of their personal style to highlight the 22¼ hours of the day they’re not competing.

CLIENT: Gatorade
ROLE: Creative Director
STUDIO: Doubleday & Cartwright

Brooklyn, NY
peter.christofferson@gmail.com
@petechristofferson

© 2025 Peter Christofferson