Gore-Tex Denim
& Lhotse

THE NORTH FACE
Gore-tex Denim & Lhotse

We crafted the launch campaign for The North Face’s Denim × GORE-TEX capsule, highlighting the blend of streetwear style and outdoor functionality. We developed art direction and visuals that emphasize relaxed, city-ready silhouettes made from advanced GORE-TEX denim fabrics. Across each initiative—social, retail, and runway—we wove a consistent cultural narrative that merges rugged utility with contemporary fashion cues. The result is a unified brand story that redefines TNF’s urban presence across channels, where technical performance and fashion-forward design meet seamlessly.

CLIENT: The North Face
ROLE: Creative Director
STUDIO: Doubleday & Cartwright

Brooklyn, NY
peter.christofferson@gmail.com
@petechristofferson

© 2025 Peter Christofferson